Elegant. It's the one word that I would use to reflect in the new brand for Nicole Mower Weddings & Events. From our initial design meeting to the photos that were used in the inspiration board, elegance has been the common theme throughout this design project. This new brand is one that I'm thrilled to add to my portfolio.
When Nicole first contacted me about a redesign, she was looking for an original take on a branded nautical theme. This was a challenge for both of us to wrap our heads around as anything nautical is very common. While this concept is common, we both felt that it was an important element given that her events are primarily along the New England sea coast.
In order to gather the emotional response Nicole wanted from her clients, I asked her to start a MOOD BOARD on Pinterest that reflected what she was envisioning for her new brand. We worked on refining a color palette that emulated the photos she chose which included a sexy dark grey, rustic, blush and a uniquely soft blue.
From there, it was time to start her logo design. It was made very clear to me that Nicole had spent a bunch of time thinking about what she wanted in her new logo. Through the use of Pinterest, I had Nicole start posting some inspiration. We knew we wanted to draw in the nautical theme through the use of the anchor, but we wanted the anchor to be unique. We also narrowed down her preference to a delicate serif font so as her brand didn't become too girly with the use of a script font.
We drew our focus to her primary font, refining until we found the perfect balance of femininity and professionalism. We also decided that her primary logo would be without the anchor, and she would use the anchor as an alternate where she felt necessary.
Once her primary logo was complete we had a blast taking her brand to the next level with a unique sub mark, pattern design (for which she LOVES print on tissue paper for gifts), branded return address stamp design and of course a fresh new set of business cards.
Nicole was a DREAM to work with and I'm thrilled with the outcome of her new brand. If you are looking to get hitched in the New England area, I would highly encourage you to look into her amazing talents and team at www.NicoleMower.com.