Rebranding Your Changing Business with a New Logo and Website Design
Rebranding your business with a logo and website design feels like a new beginning. You have the opportunity to breathe new creativity into the business you've grown to love, attract new customers, and enhance your brand. On the other hand, rebranding can feel like starting over in that other way. You know, the uncertainty, fear of messing up everything you've worked for, and the potential for things to go horribly wrong. There's no doubt that rebranding your business comes with a bundle of both uncertainty and excitement, but have you considered the reason why you want to make a change?
I struggle with change. My whole life, change has been hard. Like, tears when my parents bought a new dishwasher - HARD. So when Covid-19 first hit the states, all I wanted was for things to “go back to normal.” Months later, the past isn’t “normal” any longer. It may have taken me a while, but with time, I ALWAYS find a way to appreciate the change. I have to.
For me, Covid gave my business a reset. I cleaned some things up my website, changed up some photography, worked on my SEO, refined my services and even I started to draw a focus on logo and website design services to interior designers. While my change has been subtle, some businesses have needed to start over. Some businesses have fallen somewhere in between where they simply have had time to do everything BETTER.
Rebranding Your Changing Business
Starting a business is a difficult time. You were swamped with the important details surrounding product development, your services, logistics, and attracting clients. You probably had very little time to worry about a designer logo and website. In fact, if you're like most entrepreneurs, you likely didn't have the funds to sink into such frivolous tasks. Your fledgling business took off and then Covid gave you the gift of refection — time to realize the brand you created doesn't exactly match the clients you want to attract.
Boredom is no reason to make big changes to a successful business, but if you can relate to the following situations, it might be time to consider rebranding.
Maybe you began with a minimum of business experience and an amazing dream, but now that your business is taking off, you have a clear understanding of your ideal customer. Unfortunately, that logo you painstakingly designed on Canva a few years ago doesn't really appeal to the customers you're targeting.
Did you start your business with plans for a product, but no real strategy to attract the high paying clients you dream of? Rebranding can help you identify ways to target your ideal customers
You might have actually created an amazing logo for your business only to figure out it looks exactly like every other start-up. Does your current logo and website design blend into a sea of similar ideas?
Have you made such extreme changes to your business that your original brand no longer fits at all?
Are you ready for a new, modern website design? You probably know that redesigning your website is a considerable undertaking. Performing the major task of redesigning your website gives you a great opportunity to see if there are ways you can improve your brand to attract the customers you've always dreamed of working with.
There are countless reasons that businesses choose to rebrand. Successful branding comes with a clear idea of your hopes for the future of your business and your ideal clients. When you know your current brand isn't working for the business you created, it's time for a change.
Careful Planning for a Successful Rebranding Experience
Rebranding isn't a project to take lightly, and rebranding multiple times can make your brand recognition completely disappear. While browsing Pinterest is a great way to get ideas, it can also be a rabbit hole that leads you away from what makes your business unique. Your brand isn't only something designed to grab the attention of new customers. It's a reflection of your company and the clients you intend to provide services for. Consider these steps as a way to get a clear picture of exactly what rebranding could accomplish for your business.
Ensure You Have a Concrete Reason to Rebrand
Sometimes, boredom or a sales rut can make you think you need drastic changes, but if you have loyal customers, your brand is recognizable. While a lot of positive things can come from rebranding, it's definitely not an easy fix for every business issue. Consider these reasons why you should or maybe shouldn't rebrand your Denver, Colorado business.
4 Reasons to Rebrand
You're changing or adding to your product options.
Your brand doesn't match your business or products.
You're attracting the wrong customers.
Your company's mission is changing.
3 Reasons You Shouldn't Rebrand
You're bored.
Your sales are in a slump.
You're trying to cover up a crisis.
Decide Whether You Need a Partial or Complete Rebrand
Does your current brand accurately reflect your business? If it does, you may want to consider exactly how much change you really need. A partial rebrand can update and streamline your website, make changes to your existing logo, or upscaling and highlighting certain products. A complete rebrand could change everything from your company name, logo, mission statement, and even social media.
Identify Your Ideal Customers
If you have some customers but you don't think you've reached the audience that would benefit most from your products or services, your brand could be the problem. Before you can decide the changes you need to make, you'll need to identify the customers you hope to attract. Your visuals, mission, and logo should all resonate with your ideal customers.
Ask for Help
Branding isn't something you have to accomplish on your own. You created a business. You are an expert at the services you provide for your customers. Similarly, a logo and website designer is an expert at branding/rebranding businesses for others.
Everything about your brand can potentially attract or repel customers. The color and even the shape of your logo can have an impact on consumers. In fact, customers are judging the trustworthiness of your business based on your logo. Graphic designers work with a variety of different companies to provide branding that correctly targets a certain audience. These professionals understand what makes your logo and website look professional. They know what's modern and what's overdone. Most importantly, a graphic designer can help bring to life the elements that make up your unique brand.
You've done the hard work of creating a business that is professional and functional. Keep your focus on your flourishing business and hire a professional to help you identify and promote your brand.
Want to know more about how I create a brand that is current but timeless?
I want to help you rebrand in a way that truly represents your unique business and the clients you hope to attract.