How to Build Your Website’s User Experience Around Your Target Market

 

Your site's UX helps your target market form their perception of your brand. It is an excellent strategy to help you stay competitive in the overcrowded online ecosystem. 

Read on to learn how to build your site's UX around your target market. Let's begin by exploring what UX entails.

 
 
The Real Difference Between a Logo and a Brand
 
 
 

WHAT IS USER EXPERIENCE UX?

UX refers to the attitudes, perceptions, and feelings users develop concerning your website and its content. It constitutes the elements that make it easy for them to find your site, scroll through your web pages, understand its content, and find what matters to them.

These are the elements that give satisfaction to your customers for having found and interacted with your site. It may influence their decision to make a purchase, come back, recommend the site, or take action that increases their interaction with your brand.

Basically User Experience is the number one reason a website succeeds or fails at growing your business.

 

Factors that Influence Website UX

  • Findability

    Users searching for your kind of business should find your site. Optimize it to rank well on search engine results pages (SERPs) to make it more visible.

  • Accessibility

    Ensure your website design makes it accessible from any device. Also, ensure persons with disabilities can access it with ease.

  • Value

    If visitors consider your services, products, and content valuable, they may stay longer on your site reading more content or exploring your other products. They may recommend the site to other users or return later. 

  • Usability

    Visitors should find it easy to use your site, beginning with loading speed. The content should be easy to read and have pointers to different pages and sections.

  • Credibility

    If visitors find your site credible, they develop trust in your brand, products, and services. You can boost the credibility of your site by securing it and using credible external links. Display your achievements, awards, certifications, reviews, and comments as social proof of your credibility.

WAYS TO BUILD YOUR WEBSITE FOR YOUR TARGET MARKET:

Optimize Your Site Usability

Ensure your target market can access, read, and share your content easily to help them engage with your content.  The easiest way to do so is to regularly audit your technical SEO and fix any arising issues. Here are some of the things you should look into:

  • Site Loading Speed

    Statistics show that a user abandons a site that fails to open within 3 seconds. Optimize your site loading speed to reduce the frustrations your target market faces on your site and minimize your bounce-back rate.

  • Site Architecture

    Design your website with logical and easy-to-understand URLs and website features like search bars, sidebars, social media buttons, and comments sections. This makes it easy for visitors to find information on your site, boosting their user experience.

  • Website Responsiveness

    Your site should be easy to access even when searched from a mobile device. Let your website designer, Denver, build you a responsive website and ensure it looks the same across all devices.

  • Quality Content

    Even before reading through your content, visitors will take note of how it is organized.  Choose features that hook users' attention such as appropriate fonts, colors combinations, eye-catching headlines, and sub-headers. Remove irrelevant ads and popups that distract your visitors.

Segment Your Audience

A segmented website gives users a personalized experience. To ensure your content is personalized, you need to carry out your market research to understand your target market. 

From your marketing research reports, you will create your buyer persona based on the audiences' backgrounds, demographics, and personal interests. You may also consider their hobbies and common objections. 

With a clear buyer persona, you can create products that appeal to the local market and understand your keyword intent. Segmenting your audience helps you target the right keywords and build content that resonates with your audience. 

Create Engaging and Valuable Content

Visitors come to your site looking for information. Ensure your website content is engaging, valuable, and easy to access. 

Subdivide your content into logical sections to make it more navigable. The content should be relevant, clickable, up-to-date, and helpful. If you have drop-down menus, the headers should be accurate and clickable.

Your content should resonate with your audience. Consider if your audience would prefer long, written content, videos, podcasts, or comical content. Besides, create a content calendar to ensure you post our content when it is likely to be seen by the audience.

Create an Interactive Web Design

Your branding and website designer will create for you an interactive website to help boost your UX. Some of the things that make your site interactive include automation of customer experiences and facilitating constant engagement through reviews and comments.


Secure Your Website

Your web designer, Denver, should consider current cyberattack threats in incorporating security features to keep your site safe. A secure web design boosts your customers' trust since they know unauthorized or malicious people will not access their data.

A secure web design also minimizes your downtime since as it keeps hackers from accessing, stealing, or interrupting your access to your system. Engage a web designer, Denver, to reduce losses associated with cyberattacks such as loss of customer trust and cash through ransomware payments.

Have a Clear Call-to-Action

Once your visitors interact with your website, guide them to move their engagement to the next level by encouraging them on the action to take. Your call-to-action should be simple, easy to understand, and actionable. It should take your engagement to another level without sounding too salesy.

Implement a Simple Check-Out Process

After your visitors have interacted with your site, they may decide to purchase your products or services. Give them a good user experience through the purchasing process.

Request your branding web designer to shorten the process and give customers varied payment options for your products and services. If you have a loyalty program, introduce it to them early in the buying process. 

They may base their purchase on the reward they want to get out of it. A problematic check-out process may make visitors abandon the purchase process prematurely.

 

Are you looking for an expert branding designer in Denver? Reach out to Creative Allure Design. I love to combine my deep knowledge in business marketing with my passion for art to help you visually communicate who you are and what makes you different. If you are looking for a partner as you dive into creating or growing the business of your dreams, I would love to talk with you.

 
Elizabeth Nelson