Brand Identity Design for a Luxury Interior Designer in Atlanta, Georgia
THE STORY
Elle Design House was born from a lifelong love of interiors — and a deeply personal journey.
From the time she was in eighth grade, Lindsey was captivated by the transformation of spaces. She watched her mother work with a decorator and found herself drawn to fabrics, wallpaper, color, and the way a room could completely shift with thoughtful design.
Her path wasn’t linear. She earned a business degree. Worked in medical sales. Renovated her own kitchen. Designed for friends. And eventually built her own home — layering antiques, color, and character into every corner.
After seasons of growth, partnership, loss, and rebuilding, Elle Design House emerged as something more refined. “Elle” — a nickname from her husband and a nod to her own name — became the foundation of a brand that feels personal yet elevated.
Today, Elle Design House creates timeless, colorful, layered interiors for clients who value quality, craftsmanship, and authenticity. Clients who appreciate antiques mixed with new. Clients who trust process and crave something distinctive.
WHAT WE DID
LOGO DESIGN & BRAND DEVELOPMENT
SUB MARK AND SUPPORTING ELEMENTS
COLOR PALETE DEVELOPMENT
TYPOGRAPHY SELECTION
BRANDED PHOTO CURATION
CUSTOM SQUARESPACE WEBSITE DESIGN
Lindsey came to Creative Allure Design wanting a logo that felt timeless, elegant, and high-end — something that would age beautifully and never feel trendy.
She was drawn to text-based logos and monograms and preferred a sophisticated mark that could live seamlessly across presentations, email signatures, and Instagram.
We created a refined typographic logo system anchored by a custom monogram — subtle, balanced, and versatile. The design avoids cliché interior symbols (no chairs, florals, lanterns, or doorways and instead leans into restraint and elegance.
Because her projects already celebrate color, the brand was intentionally restrained. Neutral-forward. Sophisticated. Allowing her work to take center stage.
THE OUTCOME
Elle Design House now has a visual identity that matches the level of interiors she creates.
The brand feels established and refined. Elevated but personal. Luxury without feeling corporate.
It positions Lindsey as a high-end residential interior designer creating layered, antique-rich, color-forward spaces that feel both timeless and deeply intentional.
And most importantly, the brand feels aligned with who she is today — not who she was years ago.
Confident. Elegant. Enduring.
